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Adsbot's Rules
Adsbot's Rules

The best way to automate and optimize your account: rules.

can kivanc avatar
Written by can kivanc
Updated over a week ago

Predefined tasks are designed for a specific target in your account. Some rules create alerts, and some create recommendations, which give you more control over your account. You can customize the rules based on your needs. How to customize rules?

Adsbot Special:

  1. Brand Checker: Tracks your brand keywords, gets all data via SERP, and notifies if you are not on that auction. The title, headline, and position of all websites in that auction are provided. Track any keyword in any language/ geo you want to analyze the competition. See an example result here, and how to set up brand checker.

    🕵🏼‍♀️ track & save competitor ads

    🤝🏻protect brand keyword

  2. URL Checker: Checks the status code (4xx,5xx,3xx) of the destination URLs of the ads and notifies the advertiser if there is any error.

    🌐 don't lose customers with broken URLs

  3. Slow Loading URL: Checks destination URL’s page speed and notifies if it takes longer than input -integrated with Page Speed API to improve customer experience.

    💻 improve your customers' experience

    takes longer than input. The default value is 10 seconds; it is customizable

  4. Robot.txt checker: Checks robots.txt and notifies if there is any change.

  5. Web Page Content Checker: Check if the web page content matches the specified criteria and manipulates existing XML. Mainly used to avoid stockout issues and more in feed-based advertising🛍️

  6. Paid & Organic Analysis: Unlocks the combination of Organic Search and Google Ads. It allows you to lower costs, and If your keywords are good at Google organic results and rank in the top position, don’t waste any and get complete visibility on SERP. See an example result here.

    👁️ maximize your visibility on SERP

    💸lower costs, optimize budget

  7. GSC Weekly Checker: Compares page’s metrics of Google Search Console for the last week and the week before.

Google Ads

  1. CPC Increase(daily): Checks CPC increases for today and yesterday every 3 hours. The default value is %40; it is customizable.

  2. CPC Increase(weekly): Check CPC increases for today and the previous week every 3 hours. The default value is %40; it is customizable.

  3. CPA Increase(daily): Checks CPA increases for today and yesterday every 3 hours. The default value is %40; it is customizable.

  4. CPA Increase(weekly): Checks CPA increases for today and yesterday every 3 hours. The default value is %40; it is customizable.

  5. 0 Impression keyword: Checks keywords that have 0 impressions.👁️

  6. Duplicate Keywords: Checks whether any campaign/ad group in the account is bidding for the same keyword. Adsbot checks for location info to detect duplicate keywords as well. 🔑

  7. Eta Checker: Checks search campaigns with extended but responsive text ads.

  8. 0 cost campaign Checker: Checks campaign that has 0 spendings.💰

  9. Negative keyword ideas: Determines negative keyword ideas for the account. 🔑

  10. Negative keyword ideas( DSA): Determines negative keyword ideas for DSA campaigns. 🔑

  11. Quality score checker: Checks the quality score of keywords below the targeted value. The default value is 7; it is customizable.

  12. Best performing Day Time: Shows the best performing daytime of the account.

  13. Potential search terms: Gives potential search terms that have conversion.

  14. Negative placement Ideas: Determines negative placement ideas for the account.

  15. Limited By Budget: Checks campaigns that has limited by budget alert for the day. Based on today's data.

  16. Sitelink checker: Checks site links for all campaigns/ad groups to maximize serving.

  17. Ad group cost control: Checks if any ad group in a specific campaign spends more than 50% of the campaign's total cost.

  18. Budget Control: Control the total cost of the account to meet the account budget.

  19. Bounce rate Increase: Finds campaigns that have high bounce rate.

  20. Cost Increase (Daily): Checks Cost increase for today compared to yesterday.

  21. Cost Increase (Weekly): Checks Cost increase for today compared to previous week.

  22. Anomaly detection: Detects anomalies in your metrics and notifies you.

  23. CTR Decrease (Weekly): Checks CTR Decrease for today compared to previous week.

  24. ROI Decrease( Daily): Checks ROI decrease for today compared to yesterday.

  25. ROI Decrease( Weekly): Checks ROI decrease for today compared to yesterday.

  26. Conversion Decrease( Daily): Checks conversion decrease for yesterday compared to previous day.

  27. Conversion Decrease( Weekly): Checks Cost conversion decrease for yesterday compared to previous day

  28. Revenue Decrease( Daily): Checks Revenue decrease for yesterday compared to previous day

  29. Revenue Decrease( Weekly): Checks Revenue decrease for yesterday compared to previous day.

Meta

  1. Meta CPC Decrease( Daily): Check CPC increases for today and the previous week. The default value is %40; it is customizable.

  2. Meta CPC Decrease( Weekly): Check CPC increases for today and the previous week. The default value is %40; it is customizable.

Google Search Console

  1. Organic- Ads Compare Metrics: Compares google ads & search console metrics.

💙 Need more help with the rules? Book a call for rules set up: find a time

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