Client: Digimetri, an industry-leading digital marketing agency & certified Google Partner
Campaign length: 3 months
Core outcome: 62% reduction in manual workload; 280% blended ROAS uplift; 35% reduction in wasted ad spend
About Digimetri
Digimetri is a data-first digital marketing agency and certified Google Partner known for delivering measurable growth across search, social, and organic channels. Managing complex multi-channel portfolios for mid-market and enterprise clients, Digimetri’s competitive edge depends on maximizing client budgets while keeping agency operations lean and scalable.
The Challenge
As a top-tier agency, Digimetri faced a common but critical problem: how to allocate predefined client budgets and limited team hours across Google Ads, Meta Ads, and SEO strategies in a way that delivered maximum ROI.
Key pain points:
Heavy manual workload for budget tracking, KPI monitoring, and cross-platform analysis.
Slow, reactive shifts of spend: by the time underperforming campaigns were identified and paused, the budget was already wasted.
Fragmented channel views made it hard to spot cross-channel overlaps (paid vs organic) and granular opportunities to reallocate spend.
Team time was consumed by monitoring rather than strategy, limiting capacity to take on new clients or craft better creatives.
The Solution
Digimetri integrated Adsbot’s automation platform to centralize budget tracking, automate routine tasks, and enable AI-driven, cross-channel optimization.
1) Unified budget tracking & workload automation
What they did: Centralized Google Ads, Meta Ads, and performance KPIs into Adsbot for 24/7 monitoring and actioning.
What happened: Manual monitoring hours collapsed, freeing the team to focus on strategy, creative testing, and client growth initiatives. Automation handled routine pausing, bid adjustments, and budget reallocations.
Business benefit: Saved team hours were redirected to high-value activities, increasing operational capacity without new hires.
2) AI-powered analysis of Meta Ads
What they did: Leveraged Adsbot’s AI to analyze Meta ad sets, and creatives to detect subtle performance patterns that manual review missed.
What happened: Adsbot automatically prioritized high-performing ad sets and paused low-performing ones before they burned budget.
Business benefit: Lower customer acquisition costs on Meta and better ROI from creative and audience investments.
3) GSC & Google Ads cross-analysis to stop redundant paid spend
What they did: Adsbot cross-referenced Google Search Console (GSC) organic rankings with Google Ads keyword spend.
What happened: The AI flagged keywords with top-3 organic rankings that were still consuming paid budget. Digimetri paused paid bids for these keywords and reallocated that spend to new, high-opportunity keywords and audiences.
Business benefit: Eliminated needless paid overlap, redirected budget to growth opportunities, and significantly improved blended ROAS.
The Result
Adsbot’s automation produced measurable, business-grade results across accounts:
62% reduction in manual workload: team reallocated reporting/monitoring hours toward strategy and creative testing, increasing capacity to manage more accounts with the same headcount.
130% blended ROAS uplift: by redirecting spend away from organically strong keywords and underperforming campaigns to new growth targets.
35% reduction in wasted ad spend: automated pausing and intelligent reallocation cut non-productive spend substantially.
$45,000 potential waste avoided: AI analysis identified and paused 120 ineffective Google Ad and Meta campaigns, preventing an estimated $45k drain.
18% of Google Ads budget reclaimed: cross-channel analysis found that 18% of paid spend targeted keywords already ranking in the organic top-3, enabling immediate reallocation.
24/7 optimization across key accounts: continuous AI monitoring ensured timely actioning and no missed opportunities.
Scalability without headcount growth: operational efficiency gains allowed Digimetri to onboard/manage additional clients without proportional increases in staffing.