Campaign Duration: 1 month
Budget Optimization: 47% reduction in wasted spend
ROAS Improvement: 312% increase
Conversion Rate: 189% lift
About Lansinoh
Lansinoh is a trusted global leader in breastfeeding products, serving millions of mothers worldwide with scientifically-backed solutions for over 40 years. As a premium healthcare brand competing in the highly competitive maternal care market, Lansinoh requires precision-driven advertising strategies to connect with their target audience effectively.
The Challenge: Manual Management Limiting E-Commerce Growth Potential
Lansinoh's digital marketing team faced a critical bottleneck that countless growing brands encounter: their Google Ads campaigns demanded constant manual oversight that their lean team simply couldn't provide around the clock. With bid adjustments, budget reallocations, and keyword optimization requiring immediate responses to performance fluctuations, valuable opportunities slipped away during off-hours and weekends.
The most pressing issue was budget inefficiency. Without real-time optimization, their advertising spend gravitated toward underperforming keywords while high-converting search terms remained underfunded. This misallocation was silently eroding their return on ad spend and preventing them from scaling their most successful campaigns.
The Solution: Intelligent Automation That Never Sleeps
Lansinoh implemented Adsbot's comprehensive automation suite, deploying two game-changing capabilities that transformed their campaign management approach.
1. Automated Bid & Budget Agents
Adsbot's Rule Engine became Lansinoh's 24/7 account manager, executing sophisticated optimization logic without human intervention. The team configured intelligent rules that automatically adjusted bids based on real-time performance metrics, ensuring their budget flowed toward their most profitable keywords.
When conversion rates dropped below threshold levels, the system instantly paused underperforming ads. When high-value search terms exceeded performance targets, budgets automatically increased to capture additional qualified traffic.
2. AI-Powered Search Term Analysis & Strategic Reallocation
The breakthrough came through Adsbot's AI analysis of search term performance. The system processed thousands of search queries triggering Lansinoh's ads, revealing critical gaps between assumed and actual customer search behavior.
Most importantly, the AI didn't stop with just providing the analysis; it delivered actionable budget reallocation recommendations. By identifying which search terms generated the highest conversion rates and lowest cost-per-acquisition, Adsbot guided Lansinoh's strategic budget shifts toward their most profitable keyword opportunities. The AI analysis revealed that 23% of their budget was flowing to search terms with conversion rates below 0.8%, while high-performing terms were budget-constrained.
3. Product-Level E-Commerce Optimization via Optimization Ideas
E-commerce success depends on ensuring that every ad not only reaches the right audience but also aligns perfectly with the products customers are most likely to purchase. Lansinoh leveraged Adsbot’s Optimization Ideas to uncover and act on optimization opportunities at the product level, opportunities that were invisible through manual monitoring.
Quick Insights scanned Lansinoh’s account in real time, flagging underperforming product ads, surfacing high-intent search queries, and suggesting actionable improvements such as removing conflicting search terms, optimizing low-performing placements, and giving optimized keyword ideas.
By instantly acting on these recommendations through Adsbot’s one-click optimization, Lansinoh was able to boost conversion rates significantly. This product-focused refinement was a key driver behind the 189% conversion rate lift, ensuring that ad spend was concentrated on items with the highest purchase intent and profitability.
The Results: Measurable Growth Through Intelligent Optimization
The transformation was immediate and substantial, with Adsbot's AI alerts identifying critical inefficiencies:
1074 low performing placements costing ₺300,287 were automatically flagged and optimized
70 low performing search terms wasting ₺10,043.39 were identified and paused
Total potential savings of ₺300,309.02 achieved through AI-powered optimization
47% reduction in wasted ad spend through automated pause rules and negative keyword implementation
312% improvement in ROAS by reallocating budget to AI-identified high-converting search terms
189% increase in conversion rate from refined targeting and bid optimization
24/7 campaign optimization without additional staffing requirements
The data speaks definitively: Lansinoh's investment in intelligent automation delivered quantifiable growth while reducing operational complexity. Their success demonstrates how the right technology partnership can unlock performance levels that manual management simply cannot achieve.