The Keyword Performance AI Analysis for Google Ads is designed to automate the deep evaluation of your keywords. Its primary function is to do the heavy lifting of data analysis, instantly identifying your top-performing and underperforming keywords and providing clear, actionable recommendations.
To use Adsbot’s AI Analysis, navigate to the Keyword Performance on the AI Analysis tab and select the appropriate date range. When you click 'Analyze with AI', the system processes the performance data for all the keywords in your account.
The 'AI Powered Insights' section will then populate with a detailed report. The AI intelligently organizes your keywords into logical groups, such as 'Branded' and 'Non-Branded' terms, for a more contextual analysis. For each group, it highlights key metrics like conversion rates, Click-Through Rate (CTR), and Search Impression Share. It then interprets your data, explaining why a keyword is performing well or poorly, and provides specific recommendations for optimization.
The AI analysis identifies key areas for improvement by providing actionable recommendations. For example, it suggests optimizing landing pages for keywords with low quality scores or refining ad copy to better align with page content and boost conversion rates. Adsbot also offers segmenting campaigns by keyword themes for better targeting, adjusting geotargeting based on regional performance, and prioritizing the improvement of Return on Ad Spend (ROAS) for costly, underperforming keywords.
Adsbot eliminates the need for manual keyword analysis in spreadsheets, allowing you to quickly make informed decisions about your bidding strategy, negative keywords, and budget allocation.