The Search Term Performance AI Analysis is designed to show you what users are typing into Google before they see your ads. It shows you the difference between what you think people search for and what they actually search for.
To begin, navigate to the Search Term Performance analysis page and select your desired date range. After you click 'Analyze with AI', the system will process the raw data of all user search queries that triggered your ads during that period.
The 'AI Powered Insights' section will then display a report, often grouping terms into 'Branded' and 'Non-Branded' categories for clarity. The AI evaluates the traffic from these terms, analyzing metrics like conversion rates and Cost Per Click (CPC). Adsbot’s analysis is critical for refining your campaigns. The AI helps you find new keywords by identifying high-performing search terms that you should add to your keyword lists.
Simultaneously, it helps you reduce wasted spend by pinpointing irrelevant or low-performing search terms, recommending them for your negative keyword lists. Adsbot’s AI analysis automates a core optimization process. It helps you improve targeting and gain deeper insights into audience intent.