The Adjust Dashboard provides a unified overview of your mobile app's performance by visualizing the data from your Adjust account. It is designed for app marketers to measure, optimize, and scale app growth by consolidating key metrics from all your advertising sources into a single interface. This allows for a quick assessment of your overall app marketing efforts.
The dashboard highlights your most important Key Performance Indicators (KPIs), including total app installs, total ad spend, revenue, and the average number of Daily Active Users (DAUs). Performance trend graphs allow you to monitor these crucial metrics over your selected date range, helping you spot changes in user growth and campaign effectiveness over time.
For a deeper analysis, Adsbot’s Adjust Dashboard breaks down your performance by acquisition source and operating system. You can instantly see which ad networks are driving the most installs and which are consuming the most budget. It also shows the distribution of your installs between iOS and Android, giving you a clear understanding of your audience. These insights help you optimize your media spend by investing more in the channels and platforms that deliver the best results for your app.