The KPI Tracking tool is for setting and monitoring performance targets across all your connected ad accounts. It consolidates your most important metrics into a single dashboard, allowing you to see if your campaigns are meeting their goals without having to check each platform individually.
To create a tracker, first select a key metric you want to evaluate, such as Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), or simple clicks. After choosing the metric, you must define a specific numerical target. This target acts as the benchmark against which your live campaign performance will be measured. For more precise monitoring, you can use the 'Add Filter' option to apply this tracker only to specific campaigns, ad groups, or campaigns with a certain label.
Once saved, the tracker is added to your dashboard as a visual progress bar. KPI Tracking’s bar displays your current performance in real-time against the target you set, making it easy to see if you are on track. The main benefit is providing a high-level, immediate overview of performance, which helps you make faster strategic decisions and identify which areas of your account require attention.